Distribution resources
Explore our collection of helpful tools, assets and guides designed to support you across the full sales cycle.

The cornerstone of Vitality's success
As an adviser, you play a pivotal role in driving the Vitality Shared-value Insurance (SVI) Model.
By encouraging your clients to make informed, healthier choices, you help to create lasting impact. Here are some resources we think will benefit your sales teams when selling Vitality-linked products.
Activating advisers
Activating and equipping advisers within the Vitality Shared-value Insurance Model is crucial to ensuring that both clients and the business thrive – fostering long-term relationships built on trust, value, and empowerment.
Point of sale tools
Communicating the value of Vitality to prospective clients at point of sale helps to positively influence consumer decision-making – so your clients choose you.
Engagement resources
Driving client engagement in Vitality is critical. By actively participating in the programme and seeing the tangible benefits, including improved health and exciting rewards, clients are more likely to stay committed, resulting in improved persistency and reduced lapse rates.
Leveraging engaged clients
Engaged clients offer greater up-sell and cross-sell opportunities and increase quality referrals. Leveraging this effectively can help to generate organic growth for your business.
Global content hub
We’ve put together content across wellness themes, global trends and health awareness days to help you craft memorable communication for your clients.