Distribution resources

Explore our collection of helpful tools, assets and guides designed to support you across the full sales cycle.

The cornerstone of Vitality's success

As an adviser, you play a pivotal role in driving the Vitality Shared-value Insurance (SVI) Model.

By encouraging your clients to make informed, healthier choices, you help to create lasting impact. Here are some resources we think will benefit your sales teams when selling Vitality-linked products.

Activating advisers

Activating and equipping advisers within the Vitality Shared-value Insurance Model is crucial to ensuring that both clients and the business thrive – fostering long-term relationships built on trust, value, and empowerment. 

A guide to Vitality Shared-value Insurance
The value of Vitality for advisers
Connecting with clients through social media

Point of sale tools

Communicating the value of Vitality to prospective clients at point of sale helps to positively influence consumer decision-making – so your clients choose you.

How Vitality works
Elevator pitches to guide the sales conversation
The value of engaged employees

Engagement resources

Driving client engagement in Vitality is critical. By actively participating in the programme and seeing the tangible benefits, including improved health and exciting rewards, clients are more likely to stay committed, resulting in improved persistency and reduced lapse rates.

The Vitality app – your portal to health and rewards
Activating weekly rewards
The value of a Vitality Health Check (VHC)

Leveraging engaged clients

Engaged clients offer greater up-sell and cross-sell opportunities and increase quality referrals. Leveraging this effectively can help to generate organic growth for your business.

Keep in contact with clients
Up-sell and cross-sell opportunities
Renewal communication

Global content hub

We’ve put together content across wellness themes, global trends and health awareness days to help you craft memorable communication for your clients.