Vitality thought
leadership events
We’re making the world healthier through our strategic research, partnerships and events that encourage businesses, government and society to create opportunities that drive meaningful impact.
The two-day event brought together industry leaders and partners to share the latest insights and trends in the world of health and wellness. Vitality’s groundbreaking new research on habits – and the pivotal role they play in shaping health outcomes – was also launched.
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Small steps. Strong shield.
October 2021
Published in the British Journal of Sports Medicine, Vitality’s research shows that regular exercise can reduce severe illness and/or death from COVID-19 by up to 42%
Healthy Futures calculator
October 2021
Vitality and RAND Europe developed an algorithm that aims to extend healthy life years by understanding how lifestyle choices impact both the length and quality of life. This tool provides a comprehensive view of lifespan and healthspan, as well as recommendations to improve these measures.
Vitality + Zwift
July 2021
Vitality partnered with Zwift, a multiplayer cycling training program that makes indoor cycling fun and delivers fitness results. For each stage of the challenge that a Vitality member completes, a polio vaccine is donated to a child through UNICEF.
Vitality Running World Cup
November 2019
Together with the Running World Cup, Vitality launched a global running competition that allowed everyone, regardless of their fitness level, to represent their country and compete for the title of Vitality Running World Cup Champion
Fit bodies. Fit economies.
November 2019
RAND Europe and Vitality published a study on the economic impact of physical inactivity. The study revealed that if all adults walked just 15 minutes more a day, the economy would grow by an estimated $100 billion a year until 2050.
Vitality Active Rewards with Apple Watch
November 2018
RAND Europe conducted a study on the effect of Vitality Active Rewards with Apple Watch on long-term activity levels. The study found that using Vitality Active Rewards with Apple Watch resulted in an average 34% increase in activity levels – equal to 4.8 extra days of activity and two extra years of life.
