Vitality thought
leadership events
We’re making the world healthier through our strategic research, partnerships and events that encourage businesses, government and society to create opportunities that drive meaningful impact.
The two-day event brought together industry leaders and partners to share the latest insights and trends in the world of health and wellness. Vitality’s groundbreaking new research on habits – and the pivotal role they play in shaping health outcomes – was also launched.
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Active women, healthy lives
November 2024
Vitality commissioned a programme of research to understand the physical activity habits of women; the perceptions and barriers to engaging more in exercise; and how we can lift these barriers to help women be more active.
Healthy Futures calculator
October 2021
Vitality and RAND Europe developed an algorithm that aims to extend healthy life years by understanding how lifestyle choices impact both the length and quality of life. This tool provides a comprehensive view of lifespan and healthspan, as well as recommendations to improve these measures.
Vitality x Headspace
March 2024
Vitality and Headspace are on a shared global mission to make access to both physical and mental health support universal. With combined assets and expertise, the partnership aims to truly transform physical and mental healthcare through a positive, engaging structure to ultimately create happier, healthier and more resilient societies.
Navigating cardiorespiratory fitness for optimal health
July 2024
This white paper emphasises the need to view cardiorespiratory fitness (measured as VO2 max) as an important health risk metric. Research findings show the tangible benefits of prioritising cardiorespiratory fitness which dramatically reduced risk of developing – and dying from – cardiovascular diseases, certain cancers, and diabetes, among other conditions.
Fit bodies. Fit economies.
November 2019
RAND Europe and Vitality published a study on the economic impact of physical inactivity. The study revealed that if all adults walked just 15 minutes more a day, the economy would grow by an estimated $100 billion a year until 2050.
Vitality Active Rewards with Apple Watch
November 2018
RAND Europe conducted a study on the effect of Vitality Active Rewards with Apple Watch on long-term activity levels. The study found that using Vitality Active Rewards with Apple Watch resulted in an average 34% increase in activity levels – equal to 4.8 extra days of activity and two extra years of life.
