Inspire healthy
change with Vitality

Building a stronger, healthier world using smart
tech, actuarial science, and behavioural insights.

Stay fit with Vitality

And we create shared value, every day

Our knowledge, tools, and cutting-edge technology encourages healthier and safer behaviour, leading to happier clients,
more productive employees and a healthier bottom line. By partnering with us, you’ll benefit from greater financial returns
and savings, while making a positive social impact on the world.

Join the Vitality movement

Join the movement

Join us in tackling some of society’s biggest challenges – from poor global health and the impact of sedentary lifestyles to strained healthcare systems and more.

Let’s change the world

Explore the Vitality Habit Index

Habits play a pivotal role in shaping health outcomes. That's why we've developed a data-driven tool to quantify habit formation related to physical activity and nutrition.

Explore our research
Get the latest Vitality insights and more

Get the latest insights

Discover the power of Vitality with our collection of research papers, academic studies and articles that cover nutrition, fitness, mental health, behaviour change, InsurTech and more.

Discover more

Together with our partners, we’re changing the world

We're proud to partner with the world's best insurers, employers and reward partners.

icon 40+ Markets worldwide
icon 35M+ Lives positively impacted
icon 150+ Programme partners
icon 1000+ Health checks performed every hour
icon 15+ Exercises completed every second
icon 12.9B Steps recorded everyday

Trusted by the world's best brands

Experience the power of Vitality

Vitality's behaviour-change platform has all the tools you need to transform your offering and support your clients and employees in making healthier decisions.
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